Polestar

Background: Polestar is a Swedish car company that planned to open a new dealership in Vancouver.

Agency: Forsman & Bodenfors Canada

“Lots of stars”

Insight: Polestar cars have won numerous awards worldwide and scored 5 stars in many categories.

Idea 1: Polestar will create a minimalist billboard and use drones as stars to present the Polestar logo in the night sky.

Execution: The billboard will have a simple line of copy to generate interest. Also, the billboard, inspired by the Polestar O2 sportscar, will dispatch a group of drones at night that form a Polestar logo in the sky.

“Polestar’s constellations”

Insight: Polestar cars have won numerous awards worldwide and scored 5 stars in many categories.

Idea 2: Polestar will use drones as stars to present the Polestar car reviews in the night sky.

Execution: Polestar will hold a drone light show at English Bay in Vancouver. The drone show will display quotes about Polestar vehicles from famous car magazines.

My role: Copywriter

Art Director: Rishi Dangwal

CD: Glen D'Souza