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National Advertising Challenge

The National Advertising Challenge is one of the most prestigious competitions in the Canadian advertising industry. Below are my submitted campaigns. 

Brand: Canadian Women's Foundation 

Background: Online hate and cyber-violence against women in Canada is a pervasive and growing issue. Younger women and gender-diverse individuals are particularly vulnerable.  

Michael_Rishi_CWF 1080p Oct 6.jpg

Brand: Kraft Peanut Butter

Background: Kraft PB has struggled to become popular amongst BIPOC and other diverse communities. We need a campaign that invites new Canadians and those from ethnically diverse backgrounds to add Kraft PB to their shopping list and make it part of their world.

Kraft_Michael_Rishi_720p Oct6.jpg

Brand: Toronto Zoo

Background: Toronto Zoo is looking for a big idea that can be used year-after-year to bring more visitors during the winter months.

Toronto_Zoo Michael_Rishi.jpg

Art Director : Rishi Dangwal
CD: Trent Thompson

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