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CRM
(Long Copy Included) 
Agency: Barrett and Welsh

Client: CST Savings

Idea: "The Kids Say Thanks" is an AI-powered campaign for the Canadian Scholarship Trust (CST). We created this campaign to acquire South Asian newcomers as new CST customers. Our ad tech breakthrough gave every participating parent a glimpse of the future they were saving for by delivering a personalised-by-AI message — a thank-you video from their baby as a grown-up graduate. 

Credits: Campaign site, Email, Social Media, Video etc.

Result: 2024 Marketing Awards (Merit: Best Use of Social Media. Merit: Best Use of Integrated Media).

AI Video

Website

CST Savings 3.png

DOOH

Social Media & Web Banner

Client: New Canadian Media

Background: Barrett and Welsh created Missing for journalism non-profit New Canadian Media. This advertising campaign increases awareness of the inequities in Canadian journalism and raises funds to sustain its award-winning work to rebalance these inequities.

Credits: Email, Website, Social Media. 

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