Lotto Max Island

Problem:

18-35 year olds are not interested in playing the Lottery. 

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Insight:

We all have dreamed about what our lives would be if we won the lottery.

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Idea:

Develop an 8 bit open world video game, Lotto Max Island, in which the player experiences what it’s like being a lottery winner. 

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*Winner of the OLG Advertising Competition*